City University, London

The City of Digital Marketing

City University, London
Elliott King is a Guest Lecturer on Digital Marketing for Business at City University

I was initially delighted to be invited to speak at City University’s annual ‘City of Marketing’ event for students, partners and lecturers alike.  When I was asked if I could speak on the history of Digital Marketing, I wondered how I would be able to squeeze in 30+ years of history into the 20-minute slot without boring the socks off my attendees.

So, being a little narcissistic I thought I would take the opportunity to talk about myself, whilst at the same time articulating the development of the industry we have come to know as Digital Marketing, all from the point of view of an interested and actively participating observer.