Twitter sets to roost in London

London is becoming the Twitter capital of the world, in terms of number of users and number of businesses developing add-on tools for the communications network.

While Twitter is the toast of its native Silicon Valley in California, London boasts more users than any other city in the world.

Even though Twitter itself is yet to generate any revenue, early-stage investors are pouring millions of pounds into small companies in the Twitter “ecosystem” in the London area.

London web designers have produced many of the most popular of the many third-party tools used to post to Twitter, called Tweetdeck. Reading’s Tweetmeme, which tracks the most popular news stories discussed on Twitter, is attracting millions of visitors a month while Twitterfeed, based in Tooting, is used by thousands of publishers to post their latest headlines on to the site.

Twitter was launched in 2006 but really took off in the UK at the beginning of this year, thanks to support from celebrities such as Stephen Fry and Jonathan Ross. But many see Twitter’s potential as far greater than documenting the lunching habits of the stars.

“Twitter has huge potential as a marketing and communications platform”, says Elliott King, Director at MintTwist Ltd.

As Twitter has broken out of the early-adopter niche, it has attracted more mainstream users and uses… Jobseekers are using Twitter to find new employment. Many businesses push marketing messages and even run customer support services through their Twitter profiles. Millions of users flock to the site for the biggest news stories of the hour, as defined by the Twitter community rather than newspaper editors.

MintTwist help medium sized product and service based businesses to increase revenue and sales leads with the smart application of web design and web marketing services. Contact Elliott King for more information.