Choosing how to create a Visual Design and a Layout for your site
When creating a Website you must choose how you would like to create the Visual Design and Layout that will determine the core messages, calls to action, look-and-feel and structure of your website.
All of these components will be vital to effectively transmit your unique message to that unique set of consumers that are your target audience, and to intice them into action.
There are two ways to create a Visual Design and a Layout for your site.
The Template Option
The cheapest way of purchasing a layout for your site is to employ a competent Web Developer who will choose from an array of pre-conceived layouts, a template that will best fit your message and target audience.
They will be able to alter the colours, fonts and images of the template in order to produce a final layout that is more in line with your requirements.
The Design Option
The most effective way of creating a visual design and layout for your site is to employ a competent and qualified Web Designer to work closely with you in order to gain an understanding of your message and target audience.
Once they have done this, they will be able to turn your requirements into a visual design and a layout that will quickly convey your messages to your target audiences, with clear ‘calls to action’, in a manner that is optimised for the web environment.
Making the choice by ROI
In order to make the best choice between these two options you will need to try to put a monetary value on the increased benefits of the Design over the Template option. Will more customers bite with a better designed website and what will that be worth over the medium term?
Once you have done this you will quickly be able to see whether the increased value of the benefits exceeds the increased cost of the design.
If they do not, the increased cost of the Design option is superfluous, and you should use the Template option. If they do, the increased cost of the Design option represents a net increase in value to you, and your business.